How Brazil is reacting to its biggest star’s move from FC Barcelona to Paris St Germain

Synergy’s Lisa Parfitt talks to The Independent about the marketing potential for brands of women’s football and the ground-breaking SSE Women’s FA Cup sponsorship.

London 2012 felt like a new dawn for sports marketing – and marketing sport. But was it?

In a sport famous for innovation, how can cycling reinvent itself in order to attract a new audience?

Jo Robinson, Account Director at Synergy, talks to City AM about the importance of results for the future of the British and Irish Lions