OUR SENIOR TEAM
Carsten joined Synergy in 2010 and focuses on helping brands to maximise the strategic value of sponsorship. As a former Global Sponsorship Director at Thomson Reuters and Head of Strategic Relationships at Manchester United, he knows both sides of the sponsorship fence, and his experience in strategy consulting, brand management, innovation and management – he has an MBA from INSEAD – make him ideally qualified to advise clients on how to align business and sponsorship strategies. He loves pretty much every sport, and having grown up in Chicago, remains mildly obsessed by the Bears, Cubs, Bulls and Blackhawks.
CEO - USA
Dominic has 20 years’ experience of developing and implementing sponsorships across the world on behalf of a diverse portfolio of brands. Before re-joining Synergy as CEO USA he was Bacardi’s first-ever Global Sport Director, where he was responsible for the strategy and activation of all global sports partnerships for the company’s stable of brands, including Martini’s partnership with Williams F1. Prior to this he was Managing Director of Synergy in London, advising a wide range of clients and playing a key role in driving the growth of the agency. He originally joined Synergy from the marketing team at the Lawn Tennis Association. Dominic is a fervent believer in sport as a platform to help brands claim a share of life with their consumers – especially Millennials – through innovative and disruptive activation.
Lisa has 15 years’ experience of advising major brands across sports and entertainment properties, specialising in the creative development and delivery of integrated activation campaigns. Lisa is the strategic and creative lead for Synergy's women's sport work and has been fundamental to the success of the ground-breaking SSE sponsorship of the Women’s FA Cup. Other campaigns include: Standard Life Investments’ British & Irish Lions and Worldwide Ryder Cup partnerships, BMW & England Rugby and Emirates & RWC 2015. Prior to Synergy Lisa was at the Ladies European Tour, where she was a key member of the Solheim Cup project team.
Associate Director of Comms
Kate joined Synergy five years ago, after several years working in consumer PR across some of the world’s leading brands. During her time at Synergy Kate has been responsible for leading integrated sponsorship campaigns across a variety of sports and clients including the RBS 6 Nations, Aberdeen Standard Investment’s partnership with both the Ryder Cup and British & Irish Lions, MARTINI's global campaign supporting their title sponsorship of Williams MARTINI Racing and BMW's partnership with RFU. More recent work includes the launch of Mitsubishi’s Motors as England Rugby’s Official Performance Partner and Under Armour’s win campaign around the Anthony Joshua v Klitschko fight earlier this year as well as Synergy's pioneering work in women's sport.
Josh has 20 years’ experience working in sports and entertainment marketing as a creative. He started his career at Oakley, establishing the brands sports marketing division in the Middle East, before returning to the UK for a 9 year stint at Omnicom’s Experience Worldwide. In 2010 Josh set up specialist digital content consultancy, Robinson Pincus, where he helped the likes of UEFA, WWE and McDonalds socially-supercharge their sponsorship assets as ‘social media’ gathered pace. Subsequently, at Sports Revolution he led the design and development of ‘StadiumLive’, the award-winning in-stadium app, before joining Synergy as Head of Digital in 2013. In his current role as Creative Director, Josh oversees the creative work of an agency renowned for innovation, craftsmanship and high-performing content.
Tom joined Synergy in 2010 from IMG, where he worked for 8 years in the Football and Consulting Divisions. An expert in sponsorship strategy and campaign planning, his advice for brands is grounded in over a decade of sponsorship activation for the likes of O2, RBS, Coca-Cola, Powerade and Capital One. Alongside his position as Director of Consulting, Tom has taken on the mantle of Synergy FC Commercial Director, and makes it his duty to represent Synergy at every possible major sporting occasion.
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