OUR SENIOR TEAM
Tim has been at the forefront of sponsorship and sports marketing innovation for over thirty years. He joined Synergy in 1999 to head up the company’s Consulting division, and became CEO in 2007, since when he has led the agency through a period of rapid and sustained growth. He has advised brands in over 50 countries around the world and is a frequent contributor to the national and international media on the business of sport and sports marketing.
Carsten joined Synergy in 2010 and focuses on helping brands to maximise the strategic value of sponsorship. As a former Global Sponsorship Director at Thomson Reuters and Head of Strategic Relationships at Manchester United, he knows both sides of the sponsorship fence, and his experience in strategy consulting, brand management, innovation and management – he has an MBA from INSEAD – make him ideally qualified to advise clients on how to align business and sponsorship strategies. He loves pretty much every sport, and having grown up in Chicago, remains mildly obsessed by the Bears, Cubs, Bulls and Blackhawks.
CEO - USA
Dominic has 20 years’ experience of developing and implementing sponsorships across the world on behalf of a diverse portfolio of brands. Before re-joining Synergy as CEO USA he was Bacardi’s first-ever Global Sport Director, where he was responsible for the strategy and activation of all global sports partnerships for the company’s stable of brands, including Martini’s partnership with Williams F1. Prior to this he was Managing Director of Synergy in London, advising a wide range of clients and playing a key role in driving the growth of the agency. He originally joined Synergy from the marketing team at the Lawn Tennis Association. Dominic is a fervent believer in sport as a platform to help brands claim a share of life with their consumers – especially Millennials – through innovative and disruptive activation.
Lisa has 15 years’ experience of advising major brands across sports and entertainment properties, specialising in the creative development and delivery of integrated activation campaigns. Most recently Lisa has been the account lead on the award-winning Guinness Premiership, BMW’s sponsorship of the England Rugby Team, Emirates’ Worldwide Partnership with the Rugby World Cup, and the ground-breaking SSE sponsorship of the Women’s FA Cup Final. Lisa joined Synergy from the Ladies European Tour, where she was a key member of the Solheim Cup project team.
Director of Comms
Adam heads up Synergy’s renowned PR division and has been at the forefront of driving sponsorship through PR for almost 15 years, with extensive experience of advising major brands such as Canterbury, Guinness and Emirates on global sponsorship PR campaigns. Adam believes that in an increasingly complex world the power of a great idea has never been more important, and that PR is in pole position to shape and tell these stories for brands. His personal career highlight would be playing and winning a game of golf at 2,000ft with a member of the royal family.
Head of Digital
Josh spends his days helping clients embrace socially supercharged sponsorship. He’s been working in content marketing, branding and design across sport, music, fashion, film and the arts for over 15 years. Formerly a Creative Director, Josh moved over to digital in 2010 when the pull of being able to reach so many with beautifully crafted work became irresistible. Career highlights include establishing Oakley’s sports marketing offering in the Middle East, designing the UX of the world’s first real-time content app for sports stadia and starting up the first agency to specialise in sponsorship and social media.
Director of Consulting
Tom joined Synergy in 2010 from IMG, where he worked for 8 years in the Football and Consulting Divisions. An expert in sponsorship strategy and campaign planning, his advice for brands is grounded in over a decade of sponsorship activation for the likes of O2, RBS, Coca-Cola, Powerade and Capital One. Alongside his position as Director of Consulting, Tom has taken on the mantle of Synergy FC Commercial Director, and makes it his duty to represent Synergy at every possible major sporting occasion.
Head of Entertainment
Arnon has a world class 20-year track record in music, marketing and entertainment, focused on creating strategies for brands, artists and labels, and Executive Producing music for brands, sports federations and broadcasters. In 2014, he co-wrote and executive produced the Official Anthem for FIFA World Cup Brazil 2014, working with Avicii, Santana and Wyclef Jean. Previously he ran Content & Entertainment at Anomaly, where he created the ground-breaking Vaccines Instagram-based video campaign, and worked across Sony Electronics, Sony Music, Budweiser, Converse and UEFA; headed up Alliances at Sony Music, delivering integrated music solutions for brands including Tommy Hilfiger, GM, T-Mobile, and Samsung; and spent five years at The Sanctuary Group developing multi-million selling artists and consulting to brands, agencies and broadcasters on music strategy and production.
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