TV Ads Are Not A Music Strategy
[…] a piece of music driving a TV ad is not enough to be considered a ‘music strategy’ […]
About Arnon Woolfson
This author has yet to write their bio.Meanwhile lets just say that we are proud Arnon Woolfson contributed a whooping 5 entries.
Entries by Arnon Woolfson
Bands, Brands & Fans – It’s all about getting closer…
21st July 2016 /in Consultancy, Entertainment, Innovation /by Arnon Woolfson[…] it’s the job of both artists and the labels surrounding them to start re-thinking about how to add value back to the album format and demonstrate a reason for the consumer to continue purchasing […]
Pepsi’s UCL Final Show: Was Alicia Really Key?
27th May 2016 /in Entertainment, Innovation /by Arnon WoolfsonThis year’s UEFA Champions League Final held in Milan on May 28th looked and sounded different: Pepsi presented a live performance by Alicia Keys of her new material.
The Music & Brand Revolution: learnings from our Event
26th May 2016 /in Entertainment, Innovation, Millennials, Music /by Arnon WoolfsonA few weeks ago we welcomed brand friends old and new to Spotify HQ, London for a chilled late afternoon chat about the future […]
Millennials’ no.2 passion point is music… So why are you making an ad?
18th April 2016 /in Entertainment, Music /by Arnon WoolfsonWe spend more of our time listening to music than we do watching TV. So why are marketers still so reliant on TV and so few […]
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