[…] a piece of music driving a TV ad is not enough to be considered a ‘music strategy’ […]
About Arnon Woolfson
This author has yet to write their bio.Meanwhile lets just say that we are proud Arnon Woolfson contributed a whooping 5 entries.
Entries by Arnon Woolfson
[…] it’s the job of both artists and the labels surrounding them to start re-thinking about how to add value back to the album format and demonstrate a reason for the consumer to continue purchasing […]
This year’s UEFA Champions League Final held in Milan on May 28th looked and sounded different: Pepsi presented a live performance by Alicia Keys of her new material.
A few weeks ago we welcomed brand friends old and new to Spotify HQ, London for a chilled late afternoon chat about the future […]
We spend more of our time listening to music than we do watching TV. So why are marketers still so reliant on TV and so few […]