In a rare show of self-awareness the ATP Tour is investing heavily to prepare for the end of the of ‘Big Four’ era. But who will replace them, how will they do it and what is the opportunity for sponsors who value long-term partnerships over opportunistic deals?
About Jack Ibbetson
This author has yet to write their bio.Meanwhile lets just say that we are proud Jack Ibbetson contributed a whooping 4 entries.
Entries by Jack Ibbetson
European football success is currently the reserve of the men’s competition but it won’t be for long – Jack Ibbetson shares his thoughts on what the future holds for the women’s game.
[…] the International Olympic Committee (IOC) announced that climbing is to be one of five new sports added to the Olympic programme in Tokyo 2020 […]
Arguably sport always has been, and always will be, associated with stars. Sportspeople of incredible athletic ability make the impossible appear effortless, creating moments of magic that give fans the chance to utter the phrase “I was there” […]