A Dose Of Reality At The ICC Champions Trophy 12th June 2017 /in Consultancy, Cricket /by James Masters After a day channelling his inner ‘Punter’, James Masters reflects on the importance of truly understanding consumers.
Success & Scandal: The Inspiring Early History Of Women’s Football 14th January 2016 /in Women's Sport /by James Masters Goodison Park was packed to the rafters as 53,000 fans watched Alice Kell – captain of Dick, Kerr’s Ladies – score a hat trick in her […]