Premier League Club Shirt Sponsorship: Fans Are the Only Ones Missing Out in the Arms Race 24th October 2017 /in Football /by Will Mitchell Sponsors should be trying to win the hearts and minds of football fans instead of simply branding 100cm2 on a football shirt sleeve.
Sports Marketing Can Learn From Storytellers 9th May 2016 /in Digital, Entertainment /by Will Mitchell Lessons from the Heroic Quest archetype
