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Synergy has been advising Aviva since 2014, helping to define and evolve the role of sponsorship for the brand, as well as activating major assets including the Aviva Premiership, Norwich City Football Club and the Aviva Tour of Britain. In 2015 Synergy created an integrated content, PR and social campaign for Aviva culminating in the release of the ‘Rugby Matters’ documentary, featuring inspirational stories about the local community power of rugby, ahead of the Aviva Premiership Final. We are now working with Aviva to bring to life through sponsorship the new ‘Good Thinking’ brand proposition.