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Synergy has worked with The Coca-Cola Company since 1996. We have been Coca-Cola GB’s sports strategy agency throughout that time, and have also advised The Coca-Cola Company in Europe, the US and Brazil on a wide variety of partnerships. These have included events such as the Olympic and Paralympic Games, the FIFA World Cup, the UEFA European Championships, the Football League, the Rugby World Cup, and endorsements such as Jessica Ennis-Hill and Wayne Rooney.

Most recently, we co-ordinated Coca-Cola’s Rugby World Cup 2015 sponsorship, and have been advising Coca-Cola Brazil on the Rio 2016 Olympic and Paralympic Games.