Synergy is SSE’s lead sports marketing agency working across the strategic development of the SSE sports sponsorship portfolio in the UK and the retail and corporate activation campaigns. We have helped SSE re-imagine sponsorship to become a powerful to bring to life its ‘Proud to make a difference’ brand proposition. Over five years we have partnered SSE on Rugby, Sailing, the Glasgow 2014 Commonwealth Games and most recently the ground-breaking SSE Women’s FA Cup.