August 06th, 2018 - Matt Kiernan
Following the news that Wimbledon have renewed five partner deals and secured American Express for 2019, Synergy’s Matt Kiernan considers what makes The All England Lawn Tennis Club (AELTC) such an attractive sponsorship proposition.
Rightsholders - Sponsorship - Tennis - 0 COMMENTS
August 06th, 2018 - Jack Ibbetson
In a rare show of self-awareness the ATP Tour is investing heavily to prepare for the end of the of ‘Big Four’ era. But who will replace them, how will they do it and what is the opportunity for sponsors who value long-term partnerships over opportunistic deals?
Brand Ambassadors - Sponsorship - Sport - Tennis - 0 COMMENTS
June 12th, 2018 - Tom Gladstone
Tom Gladstone looks at the Cricket landscape and assesses whether or not 'The Hundred' will be an attractive proposition for sponsors
Cricket - Sponsorship - Sport - 0 COMMENTS
June 07th, 2018 - Matt Kiernan
As the 2018 FIFA World Cup Russia™ looms, Matt Kiernan reflects on a positive few weeks for The FA and Gareth Southgate in the build-up to the tournament
England - Football - PR - World Cup - 0 COMMENTS
June 06th, 2018 - Lisa Parfitt
Lisa Parfitt looks under the bonnet of our award winning campaign for Standard Life Investments and the British & Irish Lions
Awards - Rugby - Sponsorship - 0 COMMENTS
May 30th, 2018 - Charlotte Piggott
We are kicking off our #WhatIf pledge by offering one organisation the chance to receive £25,000 of creative time to help drive gender diversity in football.
Women's Sport - 0 COMMENTS
May 24th, 2018 - Carsten Thode
As the US Supreme Court ruled to strike down the law that made sports betting illegal in the US outside the state of Nevada, our CSO, Carsten Thode, gives us his thoughts.
Betting - Sport - US - 0 COMMENTS
April 19th, 2018 - Jack Ibbetson
European football success is currently the reserve of the men’s competition but it won’t be for long - Jack Ibbetson shares his thoughts on what the future holds for the women's game.
Football - Women's Sport - 0 COMMENTS
March 26th, 2018 - Rachel Bronstein
Football is often in the spotlight for the wrong reasons. When it comes to integrating refugees, however, it is doing a lot right. What can we learn from football’s handling of the refugee crisis?
Football - 0 COMMENTS
March 20th, 2018 - Adrien Raynaud
Looking ahead to Tokyo 2020, Adrien Raynaud shares his thoughts on what the future holds for the sport.
Sponsorship - Sport - Surfing - Tokyo 2020 - 0 COMMENTS
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