December 17th, 2014 - Chris Pinner
Most brands know sponsorship is a great way to connect their brand to their target audience. Most brands strive to deliver [...]
Consultancy - Events - 0 COMMENTS
December 16th, 2014 - Synergy
As another year comes to an end, now seems a suitable time to reflect on a whirlwind 12 months for Synergy. Here we outline some of our [...]
Synergy - 0 COMMENTS
Does the rapid growth of eSports show it provides a legitimate alternative to real sport for brands?
December 14th, 2014 - Chris Coles
As consumption patterns of music, entertainment and sport continue to shift, so too does the approach of rights holders, brands and agencies. [...]
eSports - Innovation - 0 COMMENTS
December 11th, 2014 - Tim Crow
Earlier this week the IOC approved the 40 recommendations in new IOC President Thomas Bach's Olympic Agenda 2020, the 'strategic [...]
Consultancy - Olympics - Socialympics - 0 COMMENTS
December 10th, 2014 - Chris Pinner
"A revolution in how brands can value sponsorships"
Consultancy - Synergy Press - 0 COMMENTS
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