Be Cool, Be First: Does the Quest for Original Activation Concepts Come at the Expense of What’s Right for the Brand?
August 27th, 2015 - Matt Kiernan
All marketers are seeking that ‘first’, that innovative use of technology that is going to garner awards and make their brand, their agency, or themselves famous [...]
Events - Tech - 0 COMMENTS
August 27th, 2015 - Chris Pinner
As everyone who works client-side in sponsorship knows, rightsholders’ sponsorship proposals tend to be very generic; all about the same old rights
Consultancy - Rightsholders - 0 COMMENTS
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