June 12th, 2017 - James Masters
After a day channelling his inner ‘Punter’, James Masters reflects on the importance of truly understanding consumers.
Consultancy - Cricket - 0 COMMENTS
October 04th, 2016 - Luke Bliss
Luke Bliss discusses why changing perceptions in Women's Sport is about more than just the events that unfold on the pitch
Consultancy - Women's Sport - 0 COMMENTS
August 18th, 2016 - Jonathan Izzard
While sponsorship is never an exact science, Synergy’s PeRiodic Table is an interactive graphic that allows you to explore a little more about each of the brands that are part of the Games
Consultancy - Olympics - 0 COMMENTS
July 21st, 2016 - Arnon Woolfson
[...] it's the job of both artists and the labels surrounding them to start re-thinking about how to add value back to the album format and demonstrate a reason for the consumer to continue purchasing [...]
Consultancy - Entertainment - Innovation - 0 COMMENTS
May 24th, 2016 - Chris Pinner
FC Barcelona and Nike look like they couldn’t be happier together, having signed a new deal reportedly worth £120m p.a. and therefore breaking adidas and Manchester United’s
Consultancy - 0 COMMENTS
May 10th, 2016 - Carsten Thode
Does anyone out there still doubt that women’s sport offers one of the most exciting opportunities in sponsorship? [...]
Consultancy - Rightsholders - Women's Sport - 0 COMMENTS
April 29th, 2016 - Tim Crow
"If Bernard Laporte is elected President of the FFR, France could become the last major rugby nation to sell its national team’s shirt to a sponsor"
Consultancy - Rugby - 0 COMMENTS
October 28th, 2015 - Tim Crow
"Japanese brands have history with the Rugby World Cup. Attracted by a big Japanese TV deal, in 1987 they accounted for almost all of the handful"
Consultancy - Innovation - Olympics - Rugby - 0 COMMENTS
August 27th, 2015 - Chris Pinner
As everyone who works client-side in sponsorship knows, rightsholders’ sponsorship proposals tend to be very generic; all about the same old rights
Consultancy - Rightsholders - 0 COMMENTS
July 14th, 2015 - Chris Pinner
Closing the Telegraph’s Business of Sport article on ‘The importance of social media in sport’, Synergy CEO Tim Crow says rightsholders
Consultancy - Digital - 0 COMMENTS
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