May 08th, 2017 - Jonny Collin
Have Nike created a template for a new breed of sports marketing event?
Athletics - Events - 0 COMMENTS
March 24th, 2017 - Dominic Curran
Why Liberty Media's acquisition of F1 should be music to the ears of millennial marketers
Digital - Entertainment - Events - Formula 1 - Motorsport - 0 COMMENTS
October 25th, 2016 - Adam Shapland
Bose demonstrated the power of sound and the quality of the new Bose QuietComfort 35 Noise-Cancelling Wireless headphones in a ground-breaking new experience
Entertainment - Events - Innovation - Music - Synergy - Tech - 0 COMMENTS
May 27th, 2016 - Adam Shapland
What the Chelsea Flower Show can teach us about creating brand experiences
Events - 0 COMMENTS
Be Cool, Be First: Does the Quest for Original Activation Concepts Come at the Expense of What’s Right for the Brand?
August 27th, 2015 - Matt Kiernan
All marketers are seeking that ‘first’, that innovative use of technology that is going to garner awards and make their brand, their agency, or themselves famous [...]
Events - Tech - 0 COMMENTS
July 14th, 2015 - Chris Pinner
"It's not long now until Rugby World Cup 2015 kicks-off and sponsors start to see a significant return on investment..."
Consultancy - Events - Innovation - Rightsholders - 0 COMMENTS
March 18th, 2015 - Tom Gladstone
Back in September 2014, a year out from Rugby World Cup 2015, Synergy gathered a panel of experts at the top of The Shard [...]
Events - Rugby - 0 COMMENTS
December 17th, 2014 - Chris Pinner
Most brands know sponsorship is a great way to connect their brand to their target audience. Most brands strive to deliver [...]
Consultancy - Events - 0 COMMENTS
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