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A New Race Strategy

March 24th, 2017 - Dominic Curran

Why Liberty Media's acquisition of F1 should be music to the ears of millennial marketers

Digital - Entertainment - Events - Formula 1 - Motorsport -

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“F1 is clearly not evolving fast enough. The millennial generation has a completely different perspective on what it means to be a fan.”

June 24th, 2015 - Oli Richards

Synergy CSO Carsten Thode talks to Paddock magazine about Martini, Millennials, Social Media and why F1 needs [...]

Motorsport -

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Gearing up for Formula E: Sustainability Gets Sexy.

January 11th, 2014 - Tim Crow

It is generally overlooked but nonetheless undeniable that innovation in the form of new product development (NPD) has been the lifeblood of top sport [...]

Innovation - Motorsport -

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The Missing Formula

November 15th, 2012 - Carsten Thode

Analysis of industry data suggests that the F1 ecosystem raises over £1b per year from sponsorship. This includes Team Sponsors and Suppliers [...]

Awards - Beverages - Consultancy - Digital - Motorsport - Olympics -

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