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A New Race Strategy
March 24th, 2017 - Dominic Curran
Why Liberty Media's acquisition of F1 should be music to the ears of millennial marketers
Digital - Entertainment - Events - Formula 1 - Motorsport - 0 COMMENTS
“F1 is clearly not evolving fast enough. The millennial generation has a completely different perspective on what it means to be a fan.”
June 24th, 2015 - Oli Richards
Synergy CSO Carsten Thode talks to Paddock magazine about Martini, Millennials, Social Media and why F1 needs [...]
Motorsport - 0 COMMENTS
Gearing up for Formula E: Sustainability Gets Sexy.
January 11th, 2014 - Tim Crow
It is generally overlooked but nonetheless undeniable that innovation in the form of new product development (NPD) has been the lifeblood of top sport [...]
Innovation - Motorsport - 0 COMMENTS
The Missing Formula
November 15th, 2012 - Carsten Thode
Analysis of industry data suggests that the F1 ecosystem raises over £1b per year from sponsorship. This includes Team Sponsors and Suppliers [...]
Awards - Beverages - Consultancy - Digital - Motorsport - Olympics - 0 COMMENTS
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