July 31st, 2017 - Tim Crow
London 2012 felt like a new dawn for sports marketing – and marketing sport. But was it?
Olympics - Sponsorship - 0 COMMENTS
February 27th, 2017 - Tim Crow
With cities worldwide turning against hosting the Olympics, having to make a choice between LA and Paris is the IOC’s most difficult decision for a generation.
LA 2028 - Olympics - Paris 2024 - Sponsorship - 1 COMMENT
December 07th, 2016 - Tim Crow
The Los Angeles 2024 Olympic Bid published its Games budget overview last week, which included a first look at its estimated revenue from domestic sponsorship.
LA 2028 - Olympics - Sponsorship - US - 0 COMMENTS
October 31st, 2016 - Tim Crow
Worldwide, Olympic Stadiums can't find sponsors post Games. London is continuing the trend.
Football - Olympics - 0 COMMENTS
September 08th, 2016 - Synergy
"If the Paralympics came before the Olympics, there would be more of a marketing focus"
Olympics - Paralympics - Synergy Press - 0 COMMENTS
August 18th, 2016 - Jack Ibbetson
[...] the International Olympic Committee (IOC) announced that climbing is to be one of five new sports added to the Olympic programme in Tokyo 2020 [...]
Climbing - Innovation - Olympics - 0 COMMENTS
August 18th, 2016 - Oli Richards
While sponsorship is never an exact science, Synergy’s PeRiodic Table is an interactive graphic that allows you to explore a little more about each of the brands that are part of the Games
Consultancy - Olympics - 0 COMMENTS
June 07th, 2016 - Tim Crow
The tears of joy that marked Rio’s winning Games bid are a distant memory, replaced by troubled preparations, crisis in Brazil and the spectre [...]
Olympics - 0 COMMENTS
April 27th, 2016 - Synergy
Here in Brazil, as we reach 100 Days To Go to Rio 2016, the Games buzz is growing, albeit overshadowed by the ongoing political and economic crisis and the [...]
Olympics - 0 COMMENTS
October 28th, 2015 - Tim Crow
"Japanese brands have history with the Rugby World Cup. Attracted by a big Japanese TV deal, in 1987 they accounted for almost all of the handful"
Consultancy - Innovation - Olympics - Rugby - 0 COMMENTS
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