November 16th, 2018 - Tom Smith
As the state of global ocean health has been exposed, sports rightsholders and brands have helped to inspire an oceanic preservation movement to tackle ocean plastic.
Rightsholders - Sailing - Sponsorship - 0 COMMENTS
August 06th, 2018 - Matt Kiernan
Following the news that Wimbledon have renewed five partner deals and secured American Express for 2019, Synergy’s Matt Kiernan considers what makes The All England Lawn Tennis Club (AELTC) such an attractive sponsorship proposition.
Rightsholders - Sponsorship - Tennis - 0 COMMENTS
August 06th, 2018 - Jack Ibbetson
In a rare show of self-awareness the ATP Tour is investing heavily to prepare for the end of the of ‘Big Four’ era. But who will replace them, how will they do it and what is the opportunity for sponsors who value long-term partnerships over opportunistic deals?
Brand Ambassadors - Sponsorship - Sport - Tennis - 0 COMMENTS
June 12th, 2018 - Tom Gladstone
Tom Gladstone looks at the Cricket landscape and assesses whether or not 'The Hundred' will be an attractive proposition for sponsors
Cricket - Sponsorship - Sport - 0 COMMENTS
June 06th, 2018 - Lisa Parfitt
Lisa Parfitt looks under the bonnet of our award winning campaign for Standard Life Investments and the British & Irish Lions
Awards - Rugby - Sponsorship - 0 COMMENTS
March 20th, 2018 - Adrien Raynaud
Looking ahead to Tokyo 2020, Adrien Raynaud shares his thoughts on what the future holds for the sport.
Sponsorship - Sport - Surfing - Tokyo 2020 - 0 COMMENTS
August 04th, 2017 - Synergy
How Brazil is reacting to its biggest star’s move from FC Barcelona to Paris St Germain
FC Barcelona - Football - Sponsorship - 0 COMMENTS
August 03rd, 2017 - Synergy
Synergy’s Lisa Parfitt talks to The Independent about the marketing potential for brands of women’s football and the ground-breaking SSE Women’s FA Cup sponsorship.
Football - Sponsorship - Women's Sport - 0 COMMENTS
July 31st, 2017 - Tim Crow
London 2012 felt like a new dawn for sports marketing – and marketing sport. But was it?
Olympics - Sponsorship - 0 COMMENTS
June 16th, 2017 - Tom Whiteside
How Force India are leading the way in F1’s new era
Formula 1 - Sponsorship - 0 COMMENTS
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