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Federer's $300m Uniqlo deal shows that tennis sponsors are missing a trick

August 06th, 2018 - Jack Ibbetson

In a rare show of self-awareness the ATP Tour is investing heavily to prepare for the end of the of ‘Big Four’ era. But who will replace them, how will they do it and what is the opportunity for sponsors who value long-term partnerships over opportunistic deals?

Brand Ambassadors - Sponsorship - Sport - Tennis -

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Will ‘The Hundred’ Be An Attractive Proposition For Sponsors

June 12th, 2018 - Tom Gladstone

Tom Gladstone looks at the Cricket landscape and assesses whether or not 'The Hundred' will be an attractive proposition for sponsors

Cricket - Sponsorship - Sport -

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Let battle commence: American sports are set for a lucrative betting sponsorship land grab

May 24th, 2018 - Carsten Thode

As the US Supreme Court ruled to strike down the law that made sports betting illegal in the US outside the state of Nevada, our CSO, Carsten Thode, gives us his thoughts.

Betting - Sport - US -

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A New Wave for Brands to Surf On

March 20th, 2018 - Adrien Raynaud

Looking ahead to Tokyo 2020, Adrien Raynaud shares his thoughts on what the future holds for the sport.

Sponsorship - Sport - Surfing - Tokyo 2020 -

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