September 22nd, 2017 - Matt Kiernan
Matt Kiernan casts his eye over what the Laver Cup has in store this weekend and considers how bright its commercial future is.
Tennis - 0 COMMENTS
Be Cool, Be First: Does the Quest for Original Activation Concepts Come at the Expense of What’s Right for the Brand?
August 27th, 2015 - Matt Kiernan
All marketers are seeking that ‘first’, that innovative use of technology that is going to garner awards and make their brand, their agency, or themselves famous [...]
Events - Tech - 0 COMMENTS
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