August 06th, 2018 - Matt Kiernan
Following the news that Wimbledon have renewed five partner deals and secured American Express for 2019, Synergy’s Matt Kiernan considers what makes The All England Lawn Tennis Club (AELTC) such an attractive sponsorship proposition.
Rightsholders - Sponsorship - Tennis - 0 COMMENTS
June 07th, 2018 - Matt Kiernan
As the 2018 FIFA World Cup Russia™ looms, Matt Kiernan reflects on a positive few weeks for The FA and Gareth Southgate in the build-up to the tournament
England - Football - PR - World Cup - 0 COMMENTS
September 22nd, 2017 - Matt Kiernan
Matt Kiernan casts his eye over what the Laver Cup has in store this weekend and considers how bright its commercial future is.
Tennis - 0 COMMENTS
August 27th, 2015 - Matt Kiernan
All marketers are seeking that ‘first’, that innovative use of technology that is going to garner awards and make their brand, their agency, or themselves famous [...]
Events - Tech - 0 COMMENTS
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