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June 30th, 2016 - Carsten Thode
"The thing about Federer, he has the premium cues nailed with his personal style, the way he plays tennis, his look, the way he reacts with the media”
Synergy Press - Tennis - 
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0 COMMENTSMay 10th, 2016 - Carsten Thode
Does anyone out there still doubt that women’s sport offers one of the most exciting opportunities in sponsorship? [...]
Consultancy - Rightsholders - Women's Sport - 0 COMMENTS
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November 06th, 2015 - Carsten Thode
Sports marketing was invented in the US at a time when broadcast TV was most definitely king. The problem is that shifts in audience behavior [...]
Communications - Innovation - Millennials - NFL - 0 COMMENTS
0 COMMENTSMay 20th, 2015 - Carsten Thode
Sponsorship valuation is driven by rightsholders. The simple fact is that they tend to be the ones paying for the analysis, [...]
Consultancy - Rightsholders - 0 COMMENTS
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April 20th, 2015 - Carsten Thode
*Microassets Ltd. is the world-leading provider of small ‘features’ within a bigger sponsorship asset, including content, giveaways, challenges [...]
Basketball - Consultancy - Innovation - NBA - US - 0 COMMENTS
0 COMMENTSNovember 15th, 2012 - Carsten Thode
Analysis of industry data suggests that the F1 ecosystem raises over £1b per year from sponsorship. This includes Team Sponsors and Suppliers [...]
Awards - Beverages - Consultancy - Digital - Motorsport - Olympics - 0 COMMENTS
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