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Federer Aces Djokovic in the Money Game

June 30th, 2016 - Carsten Thode

"The thing about Federer, he has the premium cues nailed with his personal style, the way he plays tennis, his look, the way he reacts with the media”

Synergy Press - Tennis -

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This Brand Can

May 10th, 2016 - Carsten Thode

Does anyone out there still doubt that women’s sport offers one of the most exciting opportunities in sponsorship? [...]

Consultancy - Rightsholders - Women's Sport -

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Breaking the Model

November 06th, 2015 - Carsten Thode

Sports marketing was invented in the US at a time when broadcast TV was most definitely king. The problem is that shifts in audience behavior [...]

Communications - Innovation - Millennials - NFL -

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Sponsorship Valuation: Standing up for the Sponsors

May 20th, 2015 - Carsten Thode

Sponsorship valuation is driven by rightsholders. The simple fact is that they tend to be the ones paying for the analysis, [...]

Consultancy - Rightsholders -

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A Synergy Blog presented by Microassets Ltd*

April 20th, 2015 - Carsten Thode

*Microassets Ltd. is the world-leading provider of small ‘features’ within a bigger sponsorship asset, including content, giveaways, challenges [...]

Basketball - Consultancy - Innovation - NBA - US -

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The Missing Formula

November 15th, 2012 - Carsten Thode

Analysis of industry data suggests that the F1 ecosystem raises over £1b per year from sponsorship. This includes Team Sponsors and Suppliers [...]

Awards - Beverages - Consultancy - Digital - Motorsport - Olympics -

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