August 06th, 2018 - Jack Ibbetson
In a rare show of self-awareness the ATP Tour is investing heavily to prepare for the end of the of ‘Big Four’ era. But who will replace them, how will they do it and what is the opportunity for sponsors who value long-term partnerships over opportunistic deals?
Brand Ambassadors - Sponsorship - Sport - Tennis - 0 COMMENTS
April 19th, 2018 - Jack Ibbetson
European football success is currently the reserve of the men’s competition but it won’t be for long - Jack Ibbetson shares his thoughts on what the future holds for the women's game.
Football - Women's Sport - 0 COMMENTS
August 18th, 2016 - Jack Ibbetson
[...] the International Olympic Committee (IOC) announced that climbing is to be one of five new sports added to the Olympic programme in Tokyo 2020 [...]
Climbing - Innovation - Olympics - 0 COMMENTS
July 21st, 2016 - Jack Ibbetson
Arguably sport always has been, and always will be, associated with stars. Sportspeople of incredible athletic ability make the impossible appear effortless, creating moments of magic that give fans the chance to utter the phrase “I was there” [...]
Communications - Tennis - 0 COMMENTS
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