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TV Ads Are Not A Music Strategy

July 21st, 2016 - Arnon Woolfson

[...] a piece of music driving a TV ad is not enough to be considered a ‘music strategy’ [...]

Entertainment - Innovation - Music -

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Bands, Brands & Fans – It’s all about getting closer…

July 21st, 2016 - Arnon Woolfson

[...] it's the job of both artists and the labels surrounding them to start re-thinking about how to add value back to the album format and demonstrate a reason for the consumer to continue purchasing [...]

Consultancy - Entertainment - Innovation -

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Pepsi’s UCL Final Show: Was Alicia Really Key?

May 27th, 2016 - Arnon Woolfson

This year's UEFA Champions League Final held in Milan on May 28th looked and sounded different: Pepsi presented a live performance by Alicia Keys of her new material.

Entertainment - Innovation -

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The Music & Brand Revolution: learnings from our Event

May 26th, 2016 - Arnon Woolfson

A few weeks ago we welcomed brand friends old and new to Spotify HQ, London for a chilled late afternoon chat about the future [...]

Entertainment - Innovation - Millennials - Music -

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Millennials’ no.2 passion point is music… So why are you making an ad?

April 18th, 2016 - Arnon Woolfson

We spend more of our time listening to music than we do watching TV. So why are marketers still so reliant on TV and so few [...]

Entertainment - Music -

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