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July 21st, 2016 - Arnon Woolfson
[...] a piece of music driving a TV ad is not enough to be considered a ‘music strategy’ [...]
Entertainment - Innovation - Music -
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July 21st, 2016 - Arnon Woolfson
[...] it's the job of both artists and the labels surrounding them to start re-thinking about how to add value back to the album format and demonstrate a reason for the consumer to continue purchasing [...]
Consultancy - Entertainment - Innovation -
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May 27th, 2016 - Arnon Woolfson
This year's UEFA Champions League Final held in Milan on May 28th looked and sounded different: Pepsi presented a live performance by Alicia Keys of her new material.
Entertainment - Innovation -
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May 26th, 2016 - Arnon Woolfson
A few weeks ago we welcomed brand friends old and new to Spotify HQ, London for a chilled late afternoon chat about the future [...]
Entertainment - Innovation - Millennials - Music -
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April 18th, 2016 - Arnon Woolfson
We spend more of our time listening to music than we do watching TV. So why are marketers still so reliant on TV and so few [...]
Entertainment - Music -
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