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Re-claiming London 2012's marketing promise
July 31st, 2017 - Tim Crow
London 2012 felt like a new dawn for sports marketing – and marketing sport. But was it?
Olympics - Sponsorship - 0 COMMENTS
Room At The Top: Sponsorship & The Premier League
June 16th, 2017 - Tim Crow
What the Premier League's club payments reveal about its new multi-sponsor model
Football - Sponsorship - 0 COMMENTS
And Then There Were Two: Will It Be LA or Paris That Hosts The 2024 Olympics?
February 27th, 2017 - Tim Crow
With cities worldwide turning against hosting the Olympics, having to make a choice between LA and Paris is the IOC’s most difficult decision for a generation.
LA 2028 - Olympics - Paris 2024 - Sponsorship - 1 COMMENT
No surprises, except maybe one: a look at LA 2024 sponsorship
December 07th, 2016 - Tim Crow
The Los Angeles 2024 Olympic Bid published its Games budget overview last week, which included a first look at its estimated revenue from domestic sponsorship.
LA 2028 - Olympics - Sponsorship - US - 0 COMMENTS
Why Brands Aren’t Buying The Olympic Stadium Sponsorship
October 31st, 2016 - Tim Crow
Worldwide, Olympic Stadiums can't find sponsors post Games. London is continuing the trend.
Football - Olympics - 0 COMMENTS
Why The Ryder Cup Is A Sports Marketing Phenomenon
September 30th, 2016 - Tim Crow
There's golf, and then there's the Ryder Cup
Golf - Synergy - US - 0 COMMENTS
Brands, Bands, Fans: What Music & Sport Can Learn From Each Other
August 19th, 2016 - Tim Crow
"Sport is way ahead of music when it comes to brand investment. It’s at least ten times bigger and growing"
Entertainment - Innovation - Music - 2 COMMENTS
10 Themes To Watch At Rio 2016
June 07th, 2016 - Tim Crow
The tears of joy that marked Rio’s winning Games bid are a distant memory, replaced by troubled preparations, crisis in Brazil and the spectre [...]
Olympics - 0 COMMENTS
The Momentum Behind Women’s Sport
May 24th, 2016 - Tim Crow
It’s been business as usual this week at Synergy, because we’ve been celebrating and championing the momentum behind women’s sport. [...]
Women's Sport - 0 COMMENTS
Finally, a shirt sponsor for Les Bleus?
April 29th, 2016 - Tim Crow
"If Bernard Laporte is elected President of the FFR, France could become the last major rugby nation to sell its national team’s shirt to a sponsor"
Consultancy - Rugby - 0 COMMENTS
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