Our industry moves fast. Synergy’s thought pieces, proprietary research, analysis and whitepapers bring you our latest thinking on the key trends, issues, disruptions and technologies affecting sports and entertainment marketing.
Now New Next 2018
In a new and improved format, Now New Next 2018 covers everything from eSports, AI and the in-home implications of Alexa. Discusses how to make Influencer Marketing impactful and measurable, how Netflix is creating a new genre of sports fans, and how passions can deliver meaningful change in gender diversity. And what trends piece would be complete without GDPR! We look at what the changing data landscape means for rightsholders.
Access Now New Next 2018 here.
Inside Now New Next 2017 you’ll find our analysis of Big Sport’s existential crisis, new models for brand partnerships based on actionable data and IP creation. You’ll learn how we are revolutionising digital distribution, our view of what’s next in VR and F1, and our prediction on whether Los Angeles or Paris will be awarded the 2024 Olympic Games.
Brexit Era Sponsorship: Six Actionable Insights for Brands
The Brexit era is full of uncertainty, but that uncertainty is also creating opportunities for brands in sponsorship. So whether you need to re-evaluate your sponsorship, or want to learn about how to leverage the soft Brexit-era sponsorship market, here are six actionable insights.
Live content published in and around Big Sports Events is very likely to be the most successful social media activity you do all year. Here are our top 10 tips for creating your best-performing social content EVER.
In our Social Sports Fan report, we put evidence around the importance of social media in the lives of sports fans and expose assumptions that are often made about what sports fans want from social. The world’s biggest brands tirelessly strive to deliver rich digital experiences that stimulate conversation, ignite interaction and create new communities. This is not what Millennial sports fans want.
The sponsorship industry struggles to assess and communicate the value of sponsorship because there is no single ‘magic number’ that does this. The value of sponsorship is entirely contextual, depending on who the sponsor is and what they are doing with it. Our Synergy Decisions white paper lays out our new, compelling way to measure sponsorship for brands.
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