Now, New & Next 2016

The 2016 edition of Now, New & Next covers hot topics such as the growth in women’s sport (and how brands can benefit from this), music and film (and how brands could be making more of a play in them), jersey sponsorship in the US (and how it can be more than just another media buy), Rio 2016 (and our top 10 stories to follow as the games unfold) and much much more.