Great strategies take the complex and make it simple. Our insights and experience honed over thirty years help our clients harness the power of sponsorship, sports and entertainment and integrate them with their business, brand and marketing objectives.
Our expertise and rights-neutrality make us ideally qualified to help clients review their asset portfolios when business priorities change or when portfolios lack coherence. We’ll help you decide what to do more of, what to do less of, and what to stop.
Platform & Asset Creation
We continually monitor the marketplace to ensure that when clients need a new direction, we can quickly identify the best options, whether they’re off-the-shelf or bespoke. If nothing out there fits, we’ll help you to build something new and unique that’s yours and yours alone.
Opportunity Evaluations & Tenders
From global Olympics partnerships to national sponsorships and everything in between, we have huge experience of analysing and targeting major sponsorship opportunities for clients, using due diligence and market insight to help them make the best strategic and financial decisions.
|Negotiation Support & Contract Advice
No one has negotiated more sponsorships and partnerships for brands. We’ve been negotiating them all day, every day for over thirty years, worldwide. That experience allied to our guarantee of no conflicts of interest ensures that our clients always get the rights they need for the best possible price.
Hit the sweet spot between your brand and your audience – where your sponsorship assets connect with their passions. We distil a core idea, and bring it to life with real depth, wide reach, through different channels and customer touchpoints.
Measurement & Evaluation
How does sponsorship drive the value of your business? What metrics do you need to shift to create better value? How effectively does sponsorship move the needle (or not) on those metrics? We’ve developed a modelling process to help you understand not only how your sponsorship creates value, but how much value it creates.
Carsten Thode, Chief Strategy Officer
Tom Gladstone, Director of Consulting