|LONDON – JANUARY 20, 2016: Synergy, the award-winning sports marketing agency, today announced the launch of a new division specialising in creating Entertainment strategies, partnerships and campaigns. The new division will be led by renowned entertainment specialist Arnon Woolfson, who will have a global remit, reporting to Synergy CEO Tim Crow in London.|
Woolfson has a 15-year track record in music, marketing and entertainment, focused on creating strategies for brands, artists and labels. Some high profile campaigns Woolfson has worked on include the Official Anthem for FIFA World Cup, Brazil (2014) with Avicii, Wyclef, Santana and Alexandre Pires, The Vaccines ‘Wetsuit’ campaign which became the world’s first ever Instagram video and Mini’s 50th Year celebrations featuring Paul Weller and Calvin Harris
“This is something I’ve wanted to do for years” said Woolfson. “Synergy’s capability, creativity and digitally-led innovation provides the perfect platform for a better Music & Entertainment agency offering for brands and rights owners. And being part of The Engine Group, with its roster of complementary agencies, means that Synergy can provide additional highly relevant services that no other Music & Entertainment agency can deliver.”
“The Entertainment agency ecosystem is ripe for disruption,” said Crow. “There’s a lot of selling and a lot of doing but a real shortage of strategic capability and integrated campaign planning and delivery. Arnon’s industry-leading experience from strategy to delivery makes him the perfect person to fill that gap and perfectly complements our model.”
Synergy works worldwide with clients including BMW, Coca-Cola and MasterCard on global marquee events such as the Olympic Games, the UEFA Champions League and the Ryder Cup. Synergy’s move into Entertainment comes just two months after the agency opened its first office outside the UK, in New York, in November 2015.
Synergy is part of the Engine Group, the global marketing services network which is growing rapidly following its acquisition by Lake Capital in August 2014, with more than 2,000 employees across the U.S., U.K. and Asia.
Reema Babakhan, Synergy
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