Synergy Spotlight
The 2017 ICC Women's World Cup, the oldest and most prestigious international women's cricket tournament, is back on home soil after 24 years and England have booked their place in the final at Lord’s on Sunday. They will be challenging for the trophy in front of a capacity crowd of more than 26,500, with the ICC having delivered on their bold commitment to achieve a sell-out.

At Synergy we recognise how important it is to not only hero the women on the pitch but also the women behind the scenes making it all happen.  So we are delighted that this month our spotlight is on Zarah Al-Kudcy, Head of Marketing for ICC Global Events.

1. Your career in 1 sentence/1 paragraph?

From communications in a sports agency (Fast Track), to communications and marketing at a governing body down under (Athletics Australia), to marketing in the world of broadcast (Sky Sports) to global event marketing (Rugby World Cup, ICC Champions Trophy and ICC Women’s World Cup).

2. What is the highlight of your career to date?

Being part of the team that delivered the most successful Rugby World Cup in history. And now being part of the team that sold-out Lord’s for the ICC Women’s World Cup Final!

4. Describe yourself in 3 words.

Motivated. Motivator. Sport.

5. What is the key to your success?

I’m obsessed with sport! We never stop learning from different sports, different markets and different people.

6. Who inspired you and why?

I can’t pick one person, partly because I’m indecisive but also because so many people have inspired me over the years. From my Mum who always told me I could do anything (even when I told her I was going to make Wenger sign me!) to the colleagues I’ve had over the years who are now great friends. And of course, some of the sportsmen and women I’ve had the pleasure of working with.

7. What is the best piece of advice you’ve ever received?

At risk of being a cliché, I have always been a sucker for a marketing campaign and when I was younger I was really struck by Nike’s ‘Make It Happen’ – it’ stuck with me ever since.

8. What advice would you give to your younger self?

Be patient and worry less! Everything happens for a reason.

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