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Inspiring the next generation

We believe Women’s Sport Week is more than just important.  It raises awareness of a key, rapidly growing, section of our industry.  It allows us to talk and debate key issues and helps make heroes of the athletes who train week in, week out and astound us with world class performances. 
 
We talk a lot about getting more women into the industry, more in leadership roles, more making a difference to the way our industry is run but change like this needs a longer term strategy.  It’s why, as a part of our 1+51 commitment, we want to inspire the next generation of young women – raising awareness of jobs which they may not even know exist. 

As a first step, we’ll be going back to school to talk about what we do and the amazing career opportunities plus the perks that only come with a job in sport.  Watch this space for our first back to school session.

Synergy Launch “The Pledge”

We're offering three governing bodies the chance to receive £25,000 worth of creative time to promote their women’s game. 2017 sees a jam-packed year of women’s sport, with highlights such as the rugby and cricket World Cups, and the UEFA European Championships. As a progressive agency proud to work with some of the world’s most ambitious businesses, Women’s Sport Week 2017 is the perfect time to launch and celebrate the initiative.

If you are a governing body then you are in with a chance to win. All you have to do is fill out the entry form: http://bit.ly/WSWThePledge and tell Synergy about a Women’s Sport brief you need help with – from helping to get that new potential sponsor over the line, to encouraging an existing partner to renew or even creating a brand campaign to help raise awareness and grow your fan base. The prize includes a kick-off briefing session to agree objectives, three weeks of creative development time and an ideas presentation at Synergy HQ where we’ll pitch to you. Terms and Conditions apply.

1+51: A year-long commitment to women’s sport

Women’s Sport Week is all about raising awareness and increasing the profile of women’s sport. At Synergy we’re all in! From the record-breaking audiences for GB Women’s Hockey gold medal match to 35,000 fans at Wembley for the SSE Women’s FA Cup Final – both domestically and internationally women’s sport is unquestionably growing, but there is always more we can ALL do.At Synergy we are devoting resources to showcasing the best of women’s sport throughout the year. To kick off Women’s Sport Week 2017, we’re proud to launch 1+51: our commitment to women’s sport this week, and every week of the year.

And here’s how we plan to make this happen:

1. The Pledge – It’s Competition Time
We’ll be offering three governing bodies, committed to growing women’s sport, the chance to win up to £25,000 of Synergy creative development time. Entries are open from Tuesday 20th June until Friday 7th July. You can enter here.

2. Back to School: Synergy Women Inspire the Next Generation

We’re inspiring the next generation of young women – raising awareness of jobs which they may not even know exist. As a first step, we’ll be going back to school to talk about what we do and the amazing career opportunities plus the perks that only come with a job in sport.

3. Spotlight: Raising the Profile of Women in Sport

We want to shout about the amazing women making such an impact in sport. So, each month we’ll profile a new inspirational woman…keep an eye on our website and social channels.

4. Feature: Day in the Life of the GB Softball Team

On Friday 23rd June, we’ll post our first live Instagram story live from the Women’s Softball European Championships in Italy. GB Softball player and Synergist, Chiya Louie, will be behind the scenes with the team in camp where the team will be aiming for qualification to the 2020 Olympic Games. Exciting stuff, we can’t wait.

5. Sports Kit Friday

We’ll be getting our kit on and raising funds for Women in Sport and our very own GB Athlete, Chiya Louie.

It’s going to be a jam-packed week, so watch this space for more detail on each of our five initiatives.