Use IG’s partnership with Harlequins, and presenting sponsorship of the Big Game, to make rugby fans more aware of IG and more favourable towards the brand.
Our ‘Brighter Together’ campaign gave Harlequins fans the closeness to the club they craved through a playful explosion of colour. The PR launch showed Harlequins players immersed in exploding club colours – a symbol of Quins’ uniqueness – while the Big Game activation allowed fans to reveal their ‘inner Harlequin’ through thermal imagery in Quins colours on a cold December afternoon. At every Quins match we produced live social content – infographics and imagery – showcasing original and game-defining statistics to provide talking points among viewers and spectators.
Our iconic PR images achieved national media coverage, Harlequin Inside was featured during the live Big Game broadcast on BT Sport, and our social content reached over 2m fans during the season. IG’s awareness among Harlequins fans increased 21%, alongside increase in positive sentiment and awareness of what IG does.
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