Demonstrate BP’s commitment to continuously seeking new ways to improve performance.
We created BP’s ‘Strive For Better’ hub, a place where at any given moment, visitors to glasgow2014.com could share their opinion on the big events of the day. With a simple click, fans could have their opinion heard on subjects ranging from athlete performance to the Glasgow 2014 Games experience. Fan opinions fed multiple daily social media ‘poll stories’ with a ‘Strive For Better’ theme, published across BP and Glasgow 2014 social channels. Our polling widgets also appeared as interactive advertising across BP’s broader digital media buy.
The two results that really matter are total advertising impressions, which hit 20.4 million, and the engagement achieved by the opinion polls. The MPU units hosted on glasgow2014.com achieved a click-through rate of 2.5% (very high for MPU interaction) whilst the rich media advertising achieved a CTR of 2.18%.