Guinness have a long association and history with rugby. As the peak in the annual rugby calendar in the UK, the RBS 6 Nations presented the brand with an opportunity to reach rugby fans attending the games at Twickenham in a unique way.
Bringing to life their “Made of More” campaign, our Honesty Bar trusted rugby fans to pay the correct amount for their pints, speeding up the entire process of getting a Guinness from the bar on a match day.
Over 2 matchday events at Twickenham, the Honesty Bar sold 5,000 pints of Guinness, making a small surplus. Turns out rugby fans really are Made of More!