Enhance the RBS 6 Nations live match experience for fans watching anywhere and everywhere to drive increased affinity with RBS.
The RBS 6 Nations Live Challenge, a ground-breaking real-time companion app – a world-first for rugby – which challenged fans to predict the results of key plays and used Facebook Connect to enable fans to compete with their friends. The app’s impact was amplified with an integrated PR and social campaign, designed to drive both app downloads and increased awareness of RBS’s support for rugby and the RBS 6 Nations.
Over a 6-week period, the app was downloaded more than 100,000 times, with users playing for an average of 45 minutes per match. The support campaign generated an online reach of over 86m, with features in The Sun, The Guardian and in the ‘What’s Hot’ section of Apple’s App store.