Fully integrate the RBS values into all RBS 6 Nations social media communication, creating sustainable brand affinity.
Using our team of experts in the Synergy LIVE Studio, we published real-time reactive content that embodied RBS’s brand values and "said what fans wanted to say better than they could say it themselves". Distributed across the official @RBS_6_Nations Facebook and Twitter channels, our team produced quick-witted highly shareable content that played on the big talking points of each match. The content strengthened the connection between RBS and the biggest annual rugby tournament in the world, whilst nurturing and growing the second biggest rugby community in the world.
In 2015, RBS 6 Nations Live inspired 670,400 interactions across both Facebook and Twitter and gained an incredible 68,600 new followers – a 20% increase year on year. Importantly, all 218 pieces of content were produced and published within 3 minutes, ensuring the brand was right there at the heart of the moments that mattered to the massive tournament fanbase.