To create brand awareness for potential Just Eat customers and to enhance their relationship with existing customers through a unique interactive experience using Just Eat’s title sponsorship of the X Factor.
The Just Eat Jukebox was designed to create a positive brand image, entertain and educate attendees on who Just Eat are and what they do and to illustrate the brand’s technological ability as an online takeaway service. The activation used a bespoke touchscreen app giving participants the chance to sing-a-long to one of the hit songs from previous X Factor contestants. During the sing-a-long, a recording of the experience was captured and packaged into a GIF that is sent directly to the fans email. The GIF could then be shared on Twitter for the chance to win a pair of tickets to the X Factor Final. By being part of the activation fans then sampled food from Just Eat’s restaurant partners all handmade on site. The Jukebox subsequently made visits to the X Factor events at The 02, Manchester’s Old Trafford Cricket Ground and Wembley Arena followed by a national roadshow.
Over 3,000 people took part in the Jukebox experience at the X Factor events. The experience was seen by 25,000 many people across the 3 events. As well as an enjoyable experience, over 400 tickets to the X Factor final were won.
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